Last Seen Alive, starring Gerard Butler, is a suspenseful thriller. The film follows a man desperate to find his missing wife under mysterious circumstances.
The marketing campaign sought to impact the popular audience and was designed to generate interest among Gerard Butler fans and action movie enthusiasts.
The campaign focused on sparking curiosity through a mix of social media strategies, influencer collaborations, out-of-home (OOH), eye-catching trailers, and in-cinema materials.
Posters
Trailers
Influencers
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Tadalafellas
YouTube
Brazil
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Tadalafellas
TikTok
Brazil
OOH
The campaign ran in several Latin American countries, with a focus on Mexico, Brazil, and Argentina. It included billboards, digital mega-billboards, screens with motion, digital posters, metro and bus ads, and digital columns.
Theater Materials
Posters for the film were produced to be distributed in movie theaters, targeting a sophisticated to popular audience profile, across all of Brazil. Exhibitors were asked to display these materials in their best spaces.