Kandahar is an action-thriller film directed by Ric Roman Waugh and starring Gerard Butler, centered around a rescue mission in Afghanistan.
The marketing campaign focused on generating anticipation and curiosity through a combination of social media strategies, influencers, OOH advertising, impactful trailers, and special activations.
This campaign has been designed to appeal both to action movie fans and to followers of Gerard Butler and military-themed films.
Everything related to the desert was minimized as much as possible to focus more on the action.
Posters
Trailers
Influencers
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patriciocarvalho
Instagram
Brazil
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patriciocarvalho
TikTok
Brazil
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xaxacharles
Instagram
Brazil
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cauemoura
Instagram
Brazil
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irmaospiologo
YouTube
Brazil
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logicanerd
Instagram
Brazil
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mundoconforto
Instagram
Brazil
OOH
The campaign was launched in various Latin American countries, with a focus on Mexico, Brazil, and Argentina, and included static and digital billboards, digital screens, bus shelters, columns, trucks, and subway stations.
Theater Materials
A photo opportunity space was produced and set up in very popular and big cinemas, as we are guaranteed to keep the activation longer. The idea was to recreate a war trench scene so that it would attract the attention of the public, so that they could take pictures and share them on their social networks.
Another photo opportunity option was created featuring a war trench scene with the protagonist included.