Terrifier 3
The third installment of the long-awaited and bloody saga by Damien Leone arrived in theaters to fill Halloween with a terrifying Christmas spirit.
The Terrifier 3 campaign took advantage of the U.S. release and its visual appeal to connect with fans of bloody horror and the Art the Clown character. The strategy included posters, trailers, OOH, as well as influencer activations, press kit, and special actions.
Posters
Trailers
Influencers
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muitabrisa
Instagram
Brazil
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soyalexreyna
TikTok
Mexico
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danpireslenda
Instagram
Brazil
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milhofreak
Instagram
Brazil
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shygaru1
TikTok
Mexico
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giuliana_mafra
TikTok
Brazil
OOH
Avant Premiere Brazil
382 people attended. There were actors dressed as Art the Clown interacting with the guests.
Press Kit
The press kit was carefully designed to reference the universe of the movie, from the trash bag similar to the one used by the character Art the Clown, to the bloodstains on the boxes. Everyone loved the kit and participated by posting on social media. The highlight was the snow globe with a miniature of Art, as well as the pajamas, which became a huge hit among influencers.
Special Actions Brazil
Art the Clown invaded Avenida Paulista and Top Center Shopping, causing a sensation among the public! How can you not love him?
Special Actions Mexico
Watch out! Art arrived in Mexico and brought an early red Christmas.